Straylight is an investment firm based in Ann Arbor, Michigan. Formerly known as Plymouth Growth, Straylight was going through a growth stage of their own. I worked with their team to craft a brand strategy that realigned their purpose and vision as they invest in growth-stage B2B technology companies between the coasts. The firm’s hands-on approach to partnering with founders is rooted in deep operational, strategic, and financial expertise unique to the industry and is demonstrated in their rebranding effort.

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Jon Eslinger is an award-winning graphic designer, creative director, and brand strategist who has helped launch, grow, and evolve brands with an honest approach to connecting the ambitions of an organization to the hearts and minds of humanity.