Assembli was a nonprofit renowned for their ability to produce one-of-a-kind events that celebrate inclusivity and unleash the power of creativity within individuals and the communities in Ypsilanti, Michigan. As the creative director and designer at DO:BETTER, I worked with the organization’s leadership to develop a more confident, engaging and focused brand as they strive to impact the community and scale their offerings.

Objective 01
Know thyself.

In order to inspire creativity, the brand must be honest and challenge norms.

Objective 02
Establish consistency.

Use identity standards and design guidelines to create trust.

Objective 03
Create community.

Design a visually diverse brand that everyone can see themselves in.

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Jon Eslinger is an award-winning graphic designer, creative director, and brand strategist who has helped launch, grow, and evolve brands with an honest approach to connecting the ambitions of an organization to the hearts and minds of humanity.